Donations of companies for the coronavirus emergency. From Lavazza coffee to the Agnelli family companies: Exor, FCA and Juventus, Specchio dei tempi has received donations of millions from the most prestigious Italian brands for the Coronavirus Emergency. An injection of confidence and trust for our foundation and an extraordinary opportunity for the Piedmont area in which Specchio has been operating for over 60 years. But also for twenty other cities, like Milan, Verona and Genoa, where the non-profit organization projects have arrived.
To combat Covid-19 in Italy Specchio has distributed more than 1 million items of personal protective equipment (masks, gloves, lab coats, overalls, glasses) and has purchased 150 machines for hospitals. It has delivered a free bag of shopping to 17 thousand elderly people and families in difficulty and has developed an extensive support programme for schools, donating sanitizing kits together with Reale Foundation and supporting digital teaching together with the newspaper La Stampa and the Agnelli Foundation. It has also assisted in the recovery of hundreds of small companies that are symbols of Made in Italy, offering economic aid in Turin, Cuneo (near the Langhe) and Sassari (in Sardinia).
All this has been possible thanks to over 16 thousand donations from 70 countries. Germany, Taiwan, United Arab Emirates, United Kingdom: the list is a real tour of the world. It starts from China, where a consortium of Peking entrepreneurs wanted to give the foundation 60 thousand masks. Then we come to the United States, which already after the 2016 earthquake had chosen our non-profit organization in order to be close to the Italians. Once again, the Americans have made their affection felt, especially by using the Global Giving platform, where Specchio projects are among the most accredited for Emergency in Italy.
Even "Forbes" magazine indicated us as the main reference for donations in Italy. Numerous companies have therefore come forward to help us: Xerjoff has given us their perfumes for healthcare personnel and have given us part of the proceeds from sales, as have Intelligent Change, a well-known Californian brand that sells diaries online. And historical Piedmontese companies, now known all over the world, have supported us with important economic contributions: from Mottura, leader of the locks, to Omt, leader in naval engines.
Dozens of workers of the most important computer giants, such as Google, Apple, Linkedin and Microsoft have instead decided to support us by devoting a part of their salary to our projects. A possibility that Specchio offers through platforms such as Global Giving and Benevity.